Benefit Cosmetics says, “We love gloss and glam but believe a woman is at her most beautiful when she’s confident, empowered and strong. We launched the Bold is Beautiful Project to spread this feel-good approach beyond the beauty counter.”


In May, money raised from brow wax services at participating Benefit locations is donated to local charities that empower women and girls around the world. And you can help just by getting your brows waxed. Together we can empower big dreams and bold moves, one brow at a time!





Have you booked your brow wax yet?  100% of proceeds will benefit charity partners like Look Good Feel Better Canada,