With the rise of national themed holidays across social media, Benefit Cosmetics Canada is proudly celebrating #NationalBrowDay today, a day perfectly suited to Benefit’s award-winning brow collection and unique brow services. Benefit is the #1 Brow Brand Worldwide and has been magically transforming brows since 1976. In celebration of the day, brow waxes will be offered at all 40 Benefit BrowBars at Sephora locations across Canada as well as at the Uptown Yonge Toronto Boutique for CAD$5 on this day, a service typically offered for CAD$24. Every single BrowBar chair in the country will be equipped with a Benefit Arch Expert ready to wax brows. Additionally, hours will be extended across all BrowBars on this day to ensure that even more brows are transformed!

 national brow day

“Don’t underestimate the power of a brow! Eyebrows are one of the most expressive features on the face and can define your look. Whether new to brow grooming, seeking brow recovery, or simple brow maintenance, the touch of a pro can transform brows completely!” says Maddox Lu, National Brow and Trend Artist, Benefit Canada. “The Benefit brow service is unique to every face. The process is comprised of our signature brow mapping technique to find each individuals start, arch and end; this ensures that no one gets a cookie cutter brow. Benefit then takes it a step further with offering Brow Styles including Natural, Bold and Angular, Feathered, or Straight brows. Just like styling hair at a salon, Benefit completes every service with a style.”

In recent years, there has been an enormous rise of national holidays across social media including National Stripes Day and National Lipstick Day, with some of the world’s largest brands, celebrities, influencers creating content and activating at retail. It is the digital age of flash mobs, with a robust digital community all joining together and connecting with each other to share their contributions to the day. As leaders in the eyebrow category, and the brow authority, National Brow Day is something that Benefit passionately supports, and plans to continue activating in years to come. This is only the beginning!

“Taking care of your brows in a beauty routine has become as expected as taking care of your skin.  Over the past three years, we have seen an explosion in the Brow category from innovative brow products.  Benefit Brow Services, offered exclusively through Sephora stores, is a much loved service by our clients and we are excited about this partnership.” says Jane Nugent, VP Merchandising Sephora Canada

To book a $5 brow wax on October 2 at:

Benefit BrowBar at Sephora, visit https://sephora.benefitbrowbars.com/. Deluxe Benefit Brow samples will be available with every service.

Benefit Uptown Yonge Toronto Boutique, visit https://www.benefitboutiques.com/, or call 416-440-2769. The boutique is located at 2614 Yonge Street, Toronto, Ontario, M4P 2J4.


SOURCE Benefit Cosmetics