Canadians can now purchase “life insurance for the living” with the launch of Manulife Vitality: a program that rewards life insurance customers for living a healthy life. Manulife Vitality awards customers Vitality Points when they complete health-related activities such as exercising, getting an annual health screening or even a flu shot. Customers get a discount on GoodLife Fitness/Énergie Cardio memberships and can use their points to lower their life insurance premiums, and more.
“Manulife is changing the whole notion of life insurance. Until today, Canadians purchasing life insurance filled out an application, paid their premium and eventually their family makes a claim,” said Marianne Harrison, President and CEO of Manulife Canada. “Manulife is now actively partnering with customers who want to achieve physical and financial health and overall wellbeing.”
People are living longer, but not necessarily healthier. There is strong evidence that participation in a program like Manulife Vitality — one that recognizes and incentivizes people for positive healthy behaviours — not only correlates to positive behaviour changes, but also to more active and engaged policyholders. For those Canadians who are already active or are considering taking a more active role in their health: why not be rewarded for it?
Achieve a Vitality Status
A member’s Vitality Status is based on the number of Vitality Points they earn each year. Vitality Status is used to determine a member’s eligibility for rewards and their annual cost of insurance.
Technology Powers the Program
Manulife Vitality members receive a voucher for a free bilingual Garmin vivofit3 wearable to help track their progress towards a healthier lifestyle. Other wearable technology that a member may already own can also be integrated to earn Vitality Points and be used to track program participation. Members who prefer not to leverage wearable technology can track their health-related activities separately. Members will receive personalized health goals and can easily log their activities using online and automated tools. Even those who have an existing medical condition can be rewarded under the program. Members of the program also have the ability to use the Manulife Vitality mobile app to engage in the program in an easy and convenient personalized way.
Manulife Vitality Rewards Healthy Living
Manulife Vitality customers can purchase a subsidized gym membership at GoodLife Fitness/Énergie Cardio. The rewards program will continue to engage new providers in order to offer a wider array of healthy rewards for healthy living.
Manulife Family Term with Vitality
Manulife Family Term with Vitality has coverage for 20 years, renewable until age 80 or coverage until the member reaches age 65. Manulife is currently investigating opportunities to expand the program to include a variety of other insurance solutions.
National Marketing Campaign focuses on people making healthy choices
Pinball Clemons and Olympic women’s hockey coach Danièle Sauvageau are the spokespersons to be featured in a new marketing and advertising campaign that focuses on rewarding everyday healthy choices. The print and television advertisements show Canadians how simple it is to make healthy choices and how they can be rewarded for them.
Today’s announcement builds on Manulife’s global health and wealth strategy to reward customers for living a healthier life. Manulife’s strategy is offered as Vitality in the United States under the John Hancock brand. Manulife also offers ManulifeMOVE across Asia.
For further information, please go to: Manulife.ca/VitalityTweet