New Balance Canada is excited to announce their Back-to-School campaign with Sport Chek, with proceeds going towards Canadian Tire Jumpstart Charities.  This will be second year New Balance has supported this initiative. Last year, the athletic brand donated over $36,000 CAD to Jumpstart, a national charity dedicated to helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for kids of all abilities.

From August 1 to September 30, with the purchase of any pair of New Balance kids’ shoes at any Sport Chek or Sports Experts store, New Balance Canada will donate $2.00 towards Jumpstart, the sporting goods retailer’s corporate charity that helps kids of all abilities participate in sport, recreation, and play.

This campaign will launch in time for the busy back-to-school shopping period, supported online with a full paid digital and social campaign and in-store POP program on all New Balance Kids shoes including displays and digital signage.  The campaign will wrap on September 30 upon which New Balance Canada executives will present a cheque with the final amount to Jumpstart.